Ecommerce SEO Guide for Do's & Don'ts of Product Page

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More and more companies across the globe are taking their business digital. In 2017 record number of ecommerce websites has been put online. Ecommerce industry has huge potential all over the world and it would be right to say that it is now becoming mandatory to have an online presence of any business other than physical presence. So if you already have an ecommerce website or plan to launch one, then competition is going to be fierce. To make sure that your website is seen by more number of people and generate greater leads it becomes necessary to have SEO for ecommerce product pages. When specific SEO strategy for an ecommerce website is developed, your site’s ranking would automatically boast in search engine rankings.

Here are some Do’s that can be used as SEO tips for ecommerce websites:
Do's & Don'ts in Ecommerce SEO


1. Imbibe SEO basics
Give utmost importance to title tag and Meta description of the product page, as these are the first interaction with a customer. Keep them as accurate as possible.

2. Go ahead of keywords
Any good ecommerce SEO services company India India would suggest that do not limit the product description revolving around just use of keywords. Although they are important, in addition to that there are many more components that make up your business and its products. Keep the tone of the product description consistent and interesting.

3. Think out of the box
As a tip for ecommerce SEO guide, your website should permit other SEO friendly URLs that have hassle-free navigation from category to the sub-category of the product pages.

4. Keep the product description unique and original
Every ecommerce SEO agency would suggest writing unique and original product description for each product. It creates a positive impression and the better understanding of the products.

5. Optimize your product page keeping mobiles in consideration
Your product page should be optimized for mobiles and smartphones also. More number of people prefer to surf and shop through their mobiles.

Product page don’ts for Magento ecommerce SEO


1. Borrowing product description from manufacturer’s website
Copy paste of product description means duplicate content which is bad for SEO for ecommerce product pages. Be creative and unique.

2. Keeping the seasonal product pages
Once the peak period is over, do not keep live those product pages, this is a big ecommerce SEO error.

3. Use of automated description generators
It may save time but results in poor user engagement and lead to lower organic search rankings.

4. Keyword density
Do not concentrate on keyword density, instead use it sparingly but in a meaningful manner in the product description page.

5. Take away product pages if needed
If a product goes out of stock, keep the URL live. An option of informing when a product is in-stock can be given.

SEO strategies for ecommerce sites are simple to follow and put into action. This could result in greater products visibility and better sales. 

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