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Showing posts from August, 2020

Preparing your eCommerce business for the Unlock Phase

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  Well, the past 6 months have been quite difficult for all of us. Though we are spending time with our family at home, that is due to the Corona outbreak. Also, no one knows how long it would last. Now, the unlock phase has started and many businesses around the world are trying to start again and trying to search for new ways to connect with their consumers. The pandemic has also changed the way people think and their buying decisions have also changed. Looking at the change in the behavior of consumers, many businesses have to go with the flow and adapt to the change by creating new strategies that work. With other industries, the eCommerce industry is also affected and eCommerce businesses are also trying to make it up for the loss with new strategies for the eCommerce unlock process. What would be the shape of the marketing strategy after the COVID-19 period? During the corona pandemic, many businesses who shifted to digital marketing sooner encountered fewer after-effects during